Velocity Associates Business Advisors and Consultants, Success-Proven Experts in Strategic Product Positioning   Increasing the accuracy of your product positioning is the ONLY way to increase sales WITHOUT increasing your advertising budget. Velocity Associates Sales, Marketing, and Product Positioning Experts

Tom Holzel, Walter Zwick and Jonathan Lang are Accredited Associates of the Institute for Independent Business

Velocity Services
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My name is Tom Holzel and I am a principal of Velocity Associates.  We offer the business owner a practical road map to significantly increase sales and to navigate back to good business health.  We offer the benefit of hands-on experience gained at quite a few companies--all facing the same problems and unachieved goals that often overwhelm today's business owner. 

 

 We are especially good at three things:   

 

                              

1.  Analyzing your marketing and sales operations and, based on what you're doing (and not doing), and
     quickly separating the wheat from the chaff .
2.  Devising clever, proven (but inexpensive) solutions to let you create new growth avenues and steer the company back to good health.
3.  We are masterful at creating powerful, persuasive websites--or expertly reposition your current website.
4.  And if you need to modify your current website--but have lost your webmaster (or he's too darn slow), here's any easy new service that let's you "recapture" your website and make the changes you want. CMS made easy The easiest way to edit your existing website.

How we work: First, we  ascertain the immediate short-term goals of the Company--often to radically increase sales that have gone flat--or gone south. We uncover the internal and external forces that are holding the company back from achieving their goals.  These are very often unrealized self-inflicted wounds. We set new goals and determine what resources are needed (and which are available) to achieve the desired goals. As importantly, we know what sounds good--but doesn't work!  

But we don’t stop there.  What we don’t do is buzz-saw through your operations, hand you a three-ring binder and an invoice and wave a cheery good-by. Instead, we stand by your side, guiding you and your team during the change process.

What are our primary strengths? We handle all marketing & sales issues.  But we are especially experienced in the marketing and sales of B2B products. We have learned that perhaps the greatest weakness of most small to medium-sized businesses is one of diffuse focus of the marketing & sales messages.  This always results in a sub-optimal message to the sales prospect. Strengthening and Refocusing your sales message will result in more sales conversions--at no more ongoing marketing expense!  (We call this strengthening and refocusing  "repositioning.") Finally, an effective way to let you take your company sales to the next level. 

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